Campaign Details

Lead Creative

Heading: Therapy Happens Everywhere

Tagline: At home. At play. All day. Any way.

Body Copy:

You know your child best and are their greatest strength and resource. When we Rethink Therapy, we see therapy happens everywhere – not just with a clinician, but all around us! Small actions every day build connection, confidence and your child’s abilities for life. You’ve got this and we can help!

Key Concepts:

• Six F-words for child development

• Engage, Support, Nurture

• Shifting the attitude and thinking surrounding therapy

• Parents/guardians have a role to play in their children’s journey

• Where does therapy happen?: ANYWHERE

Colour Exploration

Storytelling through colour is a large part of this campaign. Much time was spent exploring the many ways in which colour guides the viewer on how to feel. Using the colour teal, we strive to evoke tranquillity, trustworthiness, and a sense of community.

Five Counties Children’s Centre logo colours consist of blue and green. Mixing these colours produces a beautiful teal colour. In the Rethink Therapy campaign logo, the blue and green represent the parents and children’s care workers, while the teal represents the child.

Creating this mini-story brings this logo to life and gives it a meaningful connection to

the centre, parents, and children. Throughout this campaign, teal is used as a reminder to caregivers that therapy is a group effort.

Posters

The F-Words

"The F-Words Framework is inspired by decades of research and developed by McMaster University’s CanChild Research Centre. The F-Words work, because they move us from a medical model of “fixing” kids to a strength-based approach that promotes health and development using all aspects of a child’s life." - Five Counties Children's Centre